About us
My name is aurora
Let's find your style together
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My name is eyram
My Roots, My Inspiration
I’m Eyram Bashan, the founder of Bel Berry Africa, and this is the story of how a deep connection to my heritage sparked a journey of enterprise in the creation of this brand
From a very entrepreneurial childhood – drawing from the experience of many generational traders across the West African coast and green rugged hinterlands without borders – of both my maternal and paternal lineage; I have lived the rich and diverse heritage of Africa cultures – its vibrant colors, its rhythmic beats, its ancient wisdom, and its enduring spirit.
These elements were not just part of my environment; they were woven into the very fabric of my being. As I ventured out into the world, I carried with me the stories, traditions, and values passed down through generations.
But I also noticed something else—a growing disconnect between people and the cultural richness that shaped them. I realized that so many of the things I held dear were being overlooked or misunderstood.
I felt a calling to bridge that gap, to bring the evolving beauty and depth of Afro culture to the forefront.
My Roots, My Inspiration
Let's find your style together
I’m Eyram Bashan, the founder of Bel Berry Africa, and this is the story of how a deep connection to my heritage sparked a journey of enterprise in the creation of this brand
From a very entrepreneurial childhood – drawing from the experience of many generational traders across the West African coast and green rugged hinterlands without borders – of both my maternal and paternal lineage; I have lived the rich and diverse heritage of Africa cultures – its vibrant colors, its rhythmic beats, its ancient wisdom, and its enduring spirit.
These elements were not just part of my environment; they were woven into the very fabric of my being. As I ventured out into the world, I carried with me the stories, traditions, and values passed down through generations.
But I also noticed something else—a growing disconnect between people and the cultural richness that shaped them. I realized that so many of the things I held dear were being overlooked or misunderstood.
I felt a calling to bridge that gap, to bring the evolving beauty and depth of Afro culture to the forefront.
what drives us
Our mission
We believe that Afro culture is not just to be admired from afar, but to be lived and experienced. Our mission is to bring the essence of Africa into your everyday life. We source our products from artisans, farmers, and creators who pour their heart and soul into every piece they craft.
Each item you find here has been carefully selected not just for its quality, but for its story—stories of communities, of hands that ethically, diligently, skillfully create, and of the rich traditions passed down through generations.
In the beginning
Our Journey
Belberry began as a dream, a vision to connect the world with the beauty and depth of Afroculture. Born out of a passion for preserving heritage and sharing it with others, we set out on ajourney to discover the finest Afro products—from traditional foods that nourish the soul toclothing that speaks of centuries-old craftsmanship, from artifacts that hold stories of their ownto wellness products that embody ancient wisdom.
Why we Do it.
In a world that’s increasingly fast-paced and homogenized, we want to offer something different—something that carries meaning, depth, and connection.
Whether it’s the intricate patterns on a handwoven fabric, the deep flavors of traditional spices, or the healing properties of natural wellness products, our offerings are more than just products; they are a bridge to the
roots, history, and soul of Afro culture.
Join us
We invite you to join us on this journey. Discover the stories behind the products, celebrate the artisans who craft them, and bring a piece of Afro heritage into your home.
With every purchase, you are not just buying a product; you are supporting a tradition, a
community, and a resilient legacy that continues to thrive.
Get in touch
send me an email
Call us on
0247770000