About Us

At BelBerry, sourcing our products is not just about finding items to sell—it’s about building relationships, supporting communities, and preserving cultural heritage.

We are deeply committed to ensuring that every product you find here is not only of the highest quality but also ethically sourced, with a focus on sustainability and fairness.

Our journey begins in the heart of communities across Africa, where we partner directly with local artisans, farmers, and creators who are the true custodians of Afro culture.

These partnerships are the cornerstone of our sourcing process. We travel to different regions, working closely with skilled craftspeople who have inherited generations-old techniques and traditions. Whether it’s the intricate weaving of a textile, the hand-carving of a wooden artifact, or the cultivation of organic ingredients, each product is a testament to the artistry and dedication of these talented individuals.

By working directly with artisans, we ensure that every item is made with care, love, and respect for the traditions it represents. This direct partnership allows us to offer you products that are not just beautiful but are also steeped in history and cultural significance.

Sustainability is another key element of our sourcing process. We are committed to minimizing our environmental impact and promoting practices that protect the earth and its resources. This means choosing materials and processes that are eco-friendly, from the organic ingredients in our wellness products to the sustainably sourced hyde, wood and rubber in our artifacts.

We also prioritize sourcing products that are made using traditional, low-impact methods. By supporting these practices, we help preserve not only the environment but also the cultural knowledge and skills that are at risk of being lost in an increasingly industrialized world.

When you purchase a product from BelBerry, you are not just buying an item—you are investing in a story, a tradition, and a community. We promise that every product is authentic, ethically sourced, and made with the highest standards of quality. Our goal is to connect you with the true essence of Afro culture, in a way that is meaningful, empowering and unforgettable for all involved.

Fair trade is at the heart of everything we do. We believe that the people who create our products deserve to be fairly compensated for their work. Reason we are committed to fair-trade practices that empower artisans and their communities. We negotiate prices directly with our partners, ensuring that they receive a fair and livable wage that reflects the skill, time, and effort that goes into each product.

Our fair-trade commitment goes beyond just financial compensation. It’s about building lasting relationships based on mutual respect, transparency, and shared values. We work together with our partners to create opportunities for growth, whether it’s through skill development, business support, or access to new markets. By doing so, we help ensure that traditional crafts and practices continue to thrive, even in a modern world.